Businesses, especially mobile apps, become successful only when they have a strong and large customer base. For example, imagine you put your full efforts into creating an awesome app, but if nobody knows about it, then your business will fail. So, how do you stand out from the crowd of millions of applications to acquire users? This blog will know about the top six mobile marketing channels that will help you get users for your application. But the real main question is, what does it mean?
What is user acquisition?
Generating new users and customers for a mobile application business with several marketing activities is known as user acquisition. Besides acquiring new app users, it significantly helps iOS and Android app developers understand the user retention strategies of their applications.
Top 6 Mobile Marketing channels
Let’s have a look at the top six mobile marketing channels for app user acquisition.
Channel #1 – Paid Advertising
One of the most efficient user acquisition channels is paid to advertise. This strategy can potentially draw many eyes towards your app and eventually increase its users. Paying social media platforms to display your app’s advertisements to its users is the main idea behind this channel.
You may choose the target audiences to set your ad’s visibility which puts your app in front of a huge audience. There is also an option to add actions to the ad to be directed to your app’s landing page.
Channel #2 – Influencer Marketing
With the explosion in the popularity of social media, there has been an increased number of influencers who run paid user acquisition campaigns. If you want to attract an audience to your mobile app, getting an influencer for promotion is the best way. App’s audience is based on the influencer’s follower base.
Many influencers have followers across several social media platforms such as Instagram and YouTube. Having such influencers can help you draw a diverse set of audience to your mobile application. Suggestions and recommendations from influencers are some of the main reasons people come towards your app and potentially use it. Around 89% of marketers today believe that influencer marketing channels generate more ROI than any other platform.
Channel #3 – App Store Optimization
ASO (App Store Optimization) works just like SEO (Search Engine Optimization). You can use keywords to optimize your application name, icon, title and rating. ASO also focuses on the CTR (click-through rate), which means determining the number of real clicks on your app after appearing in the search results. That’s why it is one of the best marketing channels for mobile app user acquisition. If you want to get users for your mobile app, a well-optimized app can get high visibility on the app stores. Higher visibility generates a high number of clicks and downloads.
Channel #4 – Email Marketing
With the advancements in technology and the internet, emails have become easily accessible to everyone. Nowadays, you can get your emails with just a click and it is a great way to allow people to discover your mobile applications. You can use mails to send holiday wishes and birthday wishes and introduce them to your app and its features.
It requires a few trials and errors starting but can prove to be a good way to drive traffic for your app via direct communication. Users can directly revert to the same mails in a customized way. Email marketing is a good mobile app user acquisition strategy and a fair pick to garner feedback and reviews.
Channel #5 – Referrals and Invites
When it comes to building a strong user base, referrals and invites are a great way and works faster than other channels. Everyone wants to be rewarded. Also, rewarding your customers for referring your app to other users and inviting them to an incentive program can be one of the most effective customer acquisition ways. It also helps in increasing the reach of your app in no time.
You can hugely increase users on your app by offering free products, services, discounts and other offers. Apart from this, you can let them share their achievements with other users. It will help you with customer retention and also attract prospective customers.