When it comes to marketing, and search engine optimization, in particular, there are several key areas that you have to focus on and put the right amount of work into if you want to see decent results.
From keyword research to on-site optimization, certain measures have to be taken in order to produce the desired effect. A skilled BigCommerce SEO agency will be able to diagnose which areas of your marketing need work and address them through a sophisticated campaign that takes your industry and unique business goals into account.
For business owners that are considering eCommerce SEO services, the following insight may help you make the best decision possible for your BigCommerce store.
Problem Areas For eCommerce Merchants
If you are considering a BigCommerce SEO agency, it likely means that you are struggling with organic traffic and sales. Your brand awareness might be low as well. An SEO campaign is a great way to help improve these areas and over time, grow your business accordingly.
Making the right choices for your business can be a tough call, considering that there are other forms of marketing that may make more sense in the short term, such as social media marketing and PPC. However, SEO is typically thought of as the backbone of a marketing campaign for a reason: over time, it yields the best results in several key areas.
For instance, a well-thought-out SEO campaign will help push your BigCommerce store higher in the search results. This is one of the keys to getting more traffic and sales. Your traffic will lag if you are always appearing on pages 3 and 4 of the SERPs.
Through the use of the right targeted keywords and site optimizations, a suitable BigCommerce SEO company will be able to help you land on page one for more keywords. Most importantly, these will be keywords that are in line with your customer base’s search intent, which means that the users that do find your website organically will be more likely to convert.
Another problem area that many BigCommerce store owners struggle with is brand recognition. One of the best reasons to invest in an eCommerce SEO campaign is that doing so can help spread your brand around in an organic fashion. When users look up certain search terms, seeing your website popup can be a powerful psychological buying factor and will convey a lot of authority. This is crucial for helping you to attract shoppers, especially new ones that have never heard of your business or products before.
In order to tackle these problem areas of your marketing and many others as well, you need a capable BigCommerce SEO agency like 1Digital®. They are a team of digital marketing experts that not only specialize in running successful SEO campaigns, they are BigCommerce Elite partners, which means they know the platform inside and out.
If you are on BigCommerce and are looking for answers to low traffic and sales figures, contact the team at 1Digital® today and receive a free SEO audit for your store.