When you visit a store, you can notice the many brands selling creams. Different types have different purposes. A business needs to be able to make its product prominent in front of the competition. They will have to create good quality cream for this purpose. To draw people towards the product, it is essential to focus on cream packaging. The packaging has to be designed attractively so that consumers notice it when put in front of the competition.
Interesting facts about cream packaging
The cream has to be placed in a container that will keep it safe from any harmful influence. This container can be made from glass or even plastic. It has to be kept secure so that no harm occurs to it. Packaging is important here.
The boxes can make the brand and its products are known. This is when they are designed well.
The following are 7 simple tips when it comes to designing alluring cream boxes:
Spend time researching on the customer base
Before designing packaging, you have to know who you are making it for. When this is known, it is possible to create boxes that will appeal to them. Only when you know this customer base can you make the packaging which they want.
The cream is made for people of all ages. There is some for babies, toddlers, kids, teenagers, adults, elderly. The gender of the consumers has to be figured out, along with their geographical location and how they shop.
It depends on who you have made the product for. If it is for kids, then the packaging will be bright and have cartoon images. The one for adults will have more decent boxes.
1. Choose strong material
The boxes must be made of strong material so that they can handle any pressure put on them. One major aim of packaging is to keep products safe. For this, you will need to create sturdy boxes.
The material must be one that will protect the cream most perfectly. Popular ones include cardboard, corrugated cardboard, Kraft. These are used for packaging many different types of products.
The material is good for the cream also. It will not harm it in any way. The sturdy material of this choice will give a good impression of your business.
2. Choose sustainable options
It is now important that a brand shows shoppers that it cares about the environment. The reason is that there are many environmentally conscious consumers present nowadays. They demand that businesses create this type of packaging. A cream packaging box should be made of material that is good for the environment.
When you choose to limit packaging waste, the brand gets seen as one that is sensible. It gives the impression to potential customers that the quality of the cream will also be good.
3. Right size box
If you want to fulfill the aim of packaging to keep the product safe, it is important to get boxes that are of the right size. For this, you have to measure the product.
If the container it is put in is made of glass, it is important to be more conscious here. It can break, resulting in the cream getting wasted and the brand getting a bad reputation.
The right size box can be made which will comfortably fit the product in. Size is important because if the box is too large much movement can occur. If it is too small, it can break, causing harm to the container that the cream is put in.
4. Must be informative
There are many different types of creams available, and shoppers must know what yours is for. The cream may be one for dry skin or oily skin, or for a certain skin condition, have medicated ingredients, etc.
When consumers do not know what the product is, they will not buy it. Cream packaging must be informative. Let people know what the product is, what skin type it is for, its ingredients, warnings, how to store, how to use, etc.
Figure out what are the most important and necessary points. These must be only added. If you include unnecessary information, most people will not even read it. It will make your boxes look untidy and confusing.
Most consumers take only a few seconds to make a decision about whether they want to buy something or not. Make sure you grab their attention immediately.
5. Minimalism is trending
Trends must be looked at when designing packaging for cream. One benefit of this is that you will get some ideas of what is working. It is not a good idea to create packaging that is so different that people do not even know what you are selling.
Minimalism is trending nowadays. This is because it only includes what is necessary. The design is also kept simple so that it does not confuse shoppers. A cream packaging box designed following minimalism can attract.
6. Choose the right colors
Colors impact the way that people feel about your products. Color psychology is real, and you have to know what different colors mean to your customers.
For instance, some consumers think that black signifies elegance whilst others regard it as being a color of evil and a bad omen.
Cream for ladies can have soft colors as this is what will attract them. The one for kids will be more bright and fun. The above tips can help you design attractive cream packaging. The boxes should be strong so that they do not break, therefore allowing the product to get exposed to many harmful influences. Make the boxes look amazing so that they are the most prominent on the store shelf. You need to compete with the competition present if you want sales to increase.